Athletes Launch 4c Creation Story

The name "College Caused Consortium Collective" (4-C) might sound like a mouthful, but it's a deliberate mouthful packed with meaning and inspired by a unique blend of influences.

"College Caused" is a bold statement of fact – this initiative exists because of the seismic shift in college sports brought about by NIL. It's about acknowledging the origin point of this movement and placing student-athletes at its center.

The "Consortium" element came to founder Ben P. Kone through an unlikely source: Hunter Horsley's "Crypto Assets." While delving into the blockchain world, the word resonated - a group with a shared stake in an industry's future. That's precisely what 4-C aims to build: a powerful alliance of athletes, brands, and collectives driving the NIL revolution forward.

And the "Collective?" Well, it's a collective of collectives, naturally. But more importantly, it represents the spirit of collaboration and shared success that 4-C embodies.

The serendipitous discovery of the 4 C's sparked even further inspiration. It evoked the memorable branding of Lil Baby's "4PF" (Four Pockets Full), resonating with Ben's ambition to create something equally impactful in his field. There's also a nod to Cockney rhyming slang, adding a touch of playful irreverence to the otherwise severe business of athlete empowerment.

Thus, Athletes Launch 4-C was born - a name that reflects its bold mission, collaborative spirit, and unique blend of influences, poised to impact the future of college sports.